Clients
What they say
Strategy. Execution. Results.
Strategy Session
One-hour focused consultation on your domain strategy and more. Get expert insights and actionable recommendations.
Workshops & Speaking
Engaging workshops for your team or event. Industry-leading insights on domains and branding. Customized content for your audience.
Monthly Retainer
Ongoing strategic partnership and support. Long-term collaboration for complex domain initiatives and sustained success.
What I've done
Two decades of expertise in product launches and brand strategy.
Responsible for the successful launches of over 20 top-level domains, including landing .app and .dev with industry-leading results.
Launched 20 top-level domains, including .app
Developed and launched .google for Google
Initiated Google's company-wide adoption of .google and created one of the world's most successful .brand top-level domains.
Led marketing, product strategy, and partnerships for Google Registry from 2018-2025. See below for fourteen posts with my byline.
Led the Google Registry business team
Managed Alphabet's corporate domains portfolio
Provided hundreds of stakeholders expert counsel on registration strategy, defensive acquisitions, hosting, and marketing decisions.
Thought Leadership & Publications
Recognized expert in domain strategy and digital branding.
Google Blog / The Keyword
3 lessons learned from launching .google October 2025
Calling all creators: .channel is now available for registration February 2025
3 ways to make .ing your brand’s next big thing November 2024
May is for .dev-elopers May 2024
Express yourself with Google Registry’s .meme top-level domain November 2023
Introduc…ing the .ing top-level domain October 2023
8 new top-level domains for dads, grads and techies May 2023
5 .apps you should know about April 2023
Google Registry is collaborating with UN organizations January 2023
You’re invited to all new .rsvp domains November 2022
Spooky or Sweet? 5 websites getting their .boo on October 2022
Mothers.day: Highlighting inequality in maternal health May 2022
Today is the .day January 2022
Eight women kicking butt and taking (domain) names March 2021
Featured Interviews
Strategic Guide to Applying for a
dotBrand in 2026
GoDaddy Corporate Domains, 2025
Blazing a trail: .GOOGLE supplies answers to dot brand to dot brand questions
DotBrand Observatory, 2022
All ABOUT.GOOGLE: Exclusive Interview
CSC, 2020
Personal Writing
​Follow my post-Google journey on Substack.
Domain hacks and the Black Eyed Peas
January 2026
December 2025​
18 years, 5 lessons: my Google
November 2025
About Christina
“Do not follow where the path may lead, go instead where there is no path and make a trail.” Ralph Waldo Emerson
For over 20 years, Christina Yeh has transformed vision into market reality. She specializes in high-impact product launches and global brand strategy. Her signature impact came during 18+ years at Google, where she led the Google Registry business team. Christina spearheaded strategy, marketing, and partnerships for 20+ top-level domains (TLDs), including the highly successful .app and driving the company-wide adoption of .google.
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Previously, she built foundational processes for managing Alphabet's domains portfolio and shaped Google's brand usage across the Americas as the first graphic designer in Online Sales & Operations. Christina holds a B.S. in Product Design Engineering and an M.A. in Spanish Literature from Stanford University.
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Ready to blaze some trails together?